Alamo Drafthouse Turns (Hilarious) Complaint Into Effective PSA

Note: This video is uncensored and contains vulgarity your boss may not like. If you happen to be the boss, fire away!

We know, normally we fill the Blog section with examples of our work or instructions of how (we think) you should market your business. Well today, that all changes.

A friend of ours happened to send over this impressive PSA that Austin Texas movie theater, Alamo Drafthouse, created using a voicemail complaint left by a customer. Apparently after numerous warnings, this unlucky patron was asked to leave for texting during a movie. This of course is standard policy as noted on their website:

We have zero tolerance for talking or cell phone use of any kind during movies, and we aren't afraid to kick anyone rude enough to start texting their friends during a show right out of the theater. We also hate it when other movie theaters make you watch advertisements after you've already paid to see the movie, so we're vigilant about never letting ads hit our screens - we've even turned down PSAs for great causes because we don't want ANYTHING to disrupt your experience of the show.

What a perfect example of capturing a snapshot of everyday life and turning it into a super-effective marketing piece. (As proven by 450,000 views on YouTube in a 3 day span.) Not every business is hand delivered such viral gold, but it's a good example of both a creative and low budget way to market your business.

If we could only find a way to bring an Alamo Drafthouse to Buffalo. Dinner, drinks and movies under one roof... talk about a great addition to the waterfront!